Valentino Chocolate

misuse 1: Background Valentino is a public listed federation which is long-familiar for its luxurious chocolate made in Turin, Italy. Its chocolate which goes below the brand name of Valentino have a yummy and distinctive taste. In addition to that, Valentino has also won many another(prenominal) global awards for their finest handmade chocolates. The company first came around by that selling raw chocolate to other producers. Soon aft(prenominal) that, they began selling packaged chocolates directly to the trade. Regrettably, the products of Valentino are losing appeal in recent years. The products of the company are too limited in varieties. To catch up with matters worst, its rawly me are not hitting the market well. This led to a slower sales growth for the faint three years. represent has also been continuously increasing in these few years. Consequently, it impact the companys profit significantly. Step 2: task statement Valentino is a renowned chocolate manufacturer ground in Turin, Italy which is undergoing a financial problem in foothold of decline in profit and sales growth, all in which is due to an ineffective and inefficient management which failed to effect a strong brand as well as failed to pander market demand. Step 5 Problem resoluteness manakin 1 Expand product line Product prospect 1.Will the saucy packaging for the current and spic-and-span product change magnitude the companys sales?

It go away be to a greater extent appeal a s the products will have a ! dulcet new look 2.Which new places will the new products launched? certain countries: US, UK, Taiwan, Singapore, Hong Kong, Australia, Canada, etc. . Planning Perspective 1.What kind of price will be used for the companys new products? variant types of pricing will be used to target field of operations different market...If you want to get a full essay, ordination it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay