Air Pollution in the USA Essay Example | Topics and Well Written Essays - 1000 words

Air Pollution in the USA - Essay Example Air pollution is a very important topic for discussion and research since air itself is required for every creature and living thing on the surface of the planet. Not only on land but also in water since air pollution has an effect on the level of contaminants in the sea as well. Undoubtedly, air pollution levels have been rising in the recent past and the overall blame for that is given to human activity and the industrial and commercial ventures of civilization as a whole. While the effects of air pollution on the environment are often disastrous and not easily reversible, the central issue with air pollution concerns itself more with the quality of life on the planet. Since human beings are the predominant creators of air pollution and they are also the life form which objects violently to air pollution, the solution for the problem also has to come from them. There are several ways and means which are currently being utilized to prevent air pollution from becoming a mammoth problem and some of those are discussed in this paper. Method The research for this paper was conducted in the library and various electronic and manual sources were utilized to locate the information which is connected with air pollution, its effect on the environment and the means by which it can be prevented. After a quick reading of collected materials, five sources were selected for detailed examination with which the ideas and constructs presented in the paper were eventually formed. The results from the research clearly show that the largest and most significant causes of air pollution are the industrial and commercial activities of humans.

Health Care Communication Methods Essay Example for Free

Health Care Communication Methods Essay Every day in the health care field, professional have to choose the most effective communication method when communicating to other professionals, patients, patient families, and the general public. Different circumstances have very specific methods of communication that need to be utilized for communication to be effective. Furthermore, in the health care field the regulations of HIPAA have to be considered to ensure that certain information is being protected as well as identity of people pertaining to the health scenarios. Further will be discussed the methods of communicating in the health care field, the advantages and disadvantages of using traditional, electronic, and social media for health care communicating, and the effects of HIPAA and other regulations on the use of media in the health care field of communicating. Communication coordinators of any health care field have to decide often which methods of communication he or she would have to utilize and the rules and regulations that govern those methods. In one scenario, a communication coordinator that works for a national drug manufacturer has received report that there has been a report of significant negative side effects caused by one of the medications that is used by a large population of people and one including a well-known public figure. News reports having been reporting that of the possible individuals who have been taking this particular drug is effected by the side effects. The communication coordinator has to decide how to address the news reports and the general public about this situation. There are many different ways to communicate with the general public regarding the scenario described. As mentioned before the communication coordinator has to reach out to the general public regarding a medication that was distributed by a national drug manufacturer company that lead to significant side effects. Some of the different methods of communication using media are campaigns, medical journals, news reports, blogs, and other social medias. For the specific scenarios described previously it would be best to use the ampaign method. A campaign would be used to increase awareness, create a better understanding, modify attitude, and modify behavior (Health Industry Communication, Ch. 5). This method may be used when reaching out to a significant sized population. â€Å"The communication program will target whom, to help them understand, believe, or do what, by informing them of messages, through messengers and channels, to result in objectives† (Cheesebro, T. , O’Co nnor, L. , Rios, F. , 2010, Ch. 5). The objective of utilizing the campaign method would reach out the larger population through possibly multiple different media methods, instead of just one or two. When considering using different types of media and which ones to include and exclude when communicating through media, it is important to consider the advantages and disadvantages of traditional, electronic, and social media. Traditional communication methods are the most common methods of communicating. This includes newspaper, journals, magazines, television, radio, and etc. While this might be considered one of the most effective methods compared to electronic and social media, there are disadvantages as well as advantages of traditional communication. One advantages of using traditional communication methods is this can reach a larger population which would then decrease the time it takes to reach the population by some other methods of communication. Another advantage of using traditional communication method is a larger part of the population uses this as resources to gain information for different point of interests. One disadvantage of using traditional communication methods is that it can be costly compared to some other communication methods. â€Å"Traditional medias have a high effect in creating awareness and influencing the attitude of the audience† (Tiwari, Singh, Tiwari, 2003, p. 2). Electronic communication method also can be an effective way to communicate to the general public. Electronic communication includes email, phone calls, text messaging, video calling, and etc. Although not every method of electronic communication would be considered effective for scenario previously described, some such as email would assist with retrieving audience attention. Just like any other communication method, electronic communication method also has its advantages and disadvantages. An advantage of electronic communication method is it creates direct communication methods to the intended audiences which can begin to change audience attitude towards a circumstance before any other communication tactic takes into effect. One disadvantage of using electronic communication is there is a large section of the population that does not have access to electronics such as computers and internet. This population does not also have access to email and may not have easy access to a phone. Those people would then be more difficult to reach out to (Tiwari, Singh, Tiwari, 2003). Another disadvantage may be the low literacy and language barrier of the population. Social media communication method is another way to communicate to the general public under different circumstances. Social media communication includes social sites such as Facebook, Twitter, online video sharing, podcasts, blogs, and etc. Although this may be an effective way to communicate to the public, there are advantages and disadvantages that come with social media communication. According to CDC (2011), In the last several years, the use of Facebook, YouTube, Twitter and other social media tools to disseminate health messages has grown significantly, and continues to trend upward. Using social media tools has become an effective way to expand reach, foster engagement and increase access to credible, science-based health messages† (4). This also has an advantage because it reaches a larger population at a faster rate and costs less than some other methods of media communication. A disadvantage of using social media method in communication is the credibility of the resources may be still questioned by a large portion of the population. Another disadvantage of using social media communication is it may not reach all of the population to whom the topic is regarding. HIPAA plays a significant role in media communications. The essential functions of HIPAA regulations protect the privacy rights of patients and its users. When communicating health information, all health providers and any participants of health communication must ensure that the facts they wish to release are authorized and as accurate as possible (Nhanet, 2012). Any information released about any patients must be authorized by patients through written authorization and must follow federal and state guidelines. HIPAA prohibits any person communicating about health to public to disclose any information about patients even if it is general speaking of the patient. According to Hader and Brown (2010) â€Å"Healthcare providers using social media must remain mindful of professional boundaries and their patients privacy rights† (p. 1). In conclusion, communicating through different media methods can be a useful source to communicate effectively to the public. Some methods are better than other, however all methods have different advantages when communicating to the public. There are also many disadvantages that are to be considered when implementing each method. There are also HIPAA regulations that have to be followed when communicating about patients or to patients regarding any facts and issues. The media is a way to communicate to a significant sized population when HIPAA laws are followed.

Truman’s Horrible Mistake to Use the Atomic Bomb Essay -- Argumentativ

The war was coming to a victorious conclusion for the Allies. Germany had fallen, and it was only a matter of time until Japan would fall as well. Secretary of War Henry L. Stimson was at the forefront of the American war effort, and saw atomic weaponry as a way out of the most monumental war ever. As discussed in Cabell Phillips’ book, The Truman Presidency: The History of a Triumphant Succession, Stimson was once quoted as saying that the atomic bomb has â€Å"more effect on human affairs than the theory of Copernicus and the Law of Gravity† (55). Stimson, a defendant of dropping the bomb on Japan, felt that the world would never be the same. If the world would change after using atomic weapons, could it possibly have changed for the better? One would think not. However, that person might be weary of the biased opinion of White House personnel. He or she should care more for the in depth analytical studies done by experts who know best as to why America should or should not have dropped the atomic bomb. As more and more evidence has been presented to researchers, expert opinion on whether or not the United States should have dropped the two atomic bombs on Hiroshima and Nagasaki has also changed. More and more researchers seem to feel that the atomic bomb should never have been used (Alperovitz 16). Despite several officials’ claims to enormous death estimations, an invasion of Japan would have cost fewer total lives. In addition, post atomic bomb repercussions that occurred, such as the Arms Race, were far too great a price to pay for the two atomic drops. However, possibly the most compelling argument is that Japan would have surrendered with or without the United States using the atomic bomb. In defiance of top... ... Conference.† Reader’s Companion to American History. Houghton Mifflin Company, 1991. Online. Internet. Available at HTTP: http://www.historychannel.com/. 23 Sept 2001. Franck, James, et al. The Franck Report. June 11, 1945. Online. Internet. Available at HTTP: http://www.dannen.com/decision/franck.html. 1 Oct. 2001. Miles, Rufus E. Jr. â€Å"Hiroshima: The Strange Myth of Half a Million American Lives Saved.† International Security (1985): 121-140. Newman, Robert P. â€Å"Hiroshima and the Trashing of Henry Stimson.† New England Quarterly (1998): 5-32. Phillips, Cabell. The Truman Presidency: The History of a Triumphant Succession. New York: MacMillan, 1966. â€Å"Truman, Harry S.† The Concise Columbia Electronic Encyclopedia. Columbia: Columbia, 1994. Online. Internet. Available at HTTP: http://www.historychannel.com/. 24 Sept. 2001.

Kindergarten in Turkey :: Education

Living conditions, which are very poor in Turkey, affect the contentment of the people significantly. Hence, many women who have any children have to work to help family budget and for live in more comfort. Today, working outside is a fashion for women it gives women an economic liberty and respect. That is good for them however, from the side of many young children that is bad because they have to go kindergartens when their mothers go to work. Nowadays, the number of children who go to kindergartens is increasing rapidly. Unfortunately, many of them are growing up without their mother’s love. So sending children to kindergartens causes some problems which are so important like missing or hating mother and home, being a stressful person in early ages and so on. The major cause of hating mother is spending all childhood in nurseries. Today, we can see in news many teenagers are killing their mothers due to lack of mothers’ love. Their mothers are a normal person for them however we cannot deny that mothers are holly existences for us. So if there is not a necessity, women should not work outside or else, they should look after their children after the work. The other equally significant point is being a stressful person in the future life. Many scientists believe that living in a routine reason for stress. Moreover, in kindergarten children are getting used to a routine life. Therefore these young children meet stress in their early ages and they will more stressful people in their future lives because in nursery there is a hard and well disciplined education. In contrast to these many people claim that kindergartens make children more social in the society. However these claimants do not know that kindergartens cannot give a real parent’s love so if children do not have real love, they will not love their children so this will continue and love between children and parents will be end.

Generally Accepted Accounting Principles and Assets

ACC201 †¦ STUDY GUIDE for TEST ONE (Chapters 1, 2, 3) Test #1 will consist of 50-60 of the questions below. (Finding the â€Å"answers† to these questions is part of the review) True or False 1. Owner's equity represents the amount of assets that can be claimed by creditors. 2. The right-hand side of an account is always the increase side. 3. A ledger is a chronological record of a business’s transactions. 4. The chart of accounts proves that all transactions were correctly journalized and posted. 5. In accrual-basis of accounting, revenues are recorded when a service is performed. . Current liabilities are expected to be paid off or eliminated in the next 12 months. [pic] 7. Each time a business records revenue the account Cash is increased. 8. Accumulated depreciation of an asset – its depreciation expense = book value. 9. Financial accounting provides information for people inside the company while managerial accounting focuses on information for people o utside the company. 10. Every adjusting entry affects one account on the income statement and one account on the balance sheet. 11. Financial statements will be inaccurate if they are prepared before the djusting entries are completed. 12. The â€Å"current ratio† is calculated by dividing the Total Assets by Total Liabilities. 13. During the closing process, ALL revenue and expense accounts are closed. 14. â€Å"Liquidity† is a measure of how quickly an asset can be converted into cash. 15. Revenues and expenses are also classified as â€Å"current† or â€Å"long-term† on a classified Income Statement. 16. Cash-basis accounting results in a more accurate measurement of net income than does the accrual basis of accounting. 17. Financial statements will be inaccurate if they are prepared before the adjusting entries are completed. 8. Risk is the amount of uncertainty about the return we expect to earn in the future. 19. Accounting records are also referred to as the books. 20. Source documents provide evidence of business transactions and are the basis for accounting entries. 21. As prepaid expenses are used up, the costs of these assets become expenses 22. An account balance is the difference between the debits and credits for an account including any beginning balance. 23. The debt ratio reflects the risk of a company to both its owners and creditors. 24.The higher the debt ratio, the higher risk of a company not being able to meet its obligations. 25. The debt ratio is calculated by dividing total assets by total liabilities. 26. A company that finances a relatively large portion of its assets with liabilities is said to have a high degree of financial leverage. 27. If a company is highly leveraged, this means that it has relatively low risk of not being able to repay its debt. 28. A company's fiscal year must correspond with the calendar year. 29. Adjusting entries are made after the preparation of financial statements. 30.Curren t assets and current liabilities are expected to be used up or come due within one year or the company's operating cycle whichever is longer. 31. For a corporation, the equity section is divided into two main accounts: Common Stock and Retained Earnings. 32. Profit margin can also be called return on sales. 33. The Income Summary account is closed to the retained earnings account. 34. The primary objective of financial accounting is: A. To serve the decision-making needs of internal users B. To provide financial statements to help external users analyze and interpret an organization's activities C.To monitor and control company activities D. To provide information on both the costs and benefits of managing products and services 35. A corporation: A. Is a legal entity separate and distinct from its owners B. Must have many owners C. Has shareholders who have unlimited liability for the acts of the corporation D. Does not have to pay taxes 36. Net Income: A. Decreases equity B. Equals assets minus liabilities C. Is the excess of revenues over expenses D. Represents the owners' claims against assets 37. Return on assets is: A. Also called rate of return B.Computed by dividing net income by beginning assets plus ending assets divided by two C. Computed by multiplying net income by total assets D. Used in helping evaluate expenses 38. Risk is: A. Net income divided by average total assets B. The reward for investment C. The uncertainty about the expected return that will be earned from an investment D. Unrelated to expected return 39. The statement of retained earnings: A. Reports how retained earnings changes at a point in time B. Reports how retained earnings changes over a period of time C.Reports on cash flows for operating, financing and investing activities over a period of time D. Reports on amounts for assets, liabilities and equity at a point in time 40. A written promise to pay a definite sum of money on a specific future date is a(n):   A. Unearned rev enue B. Credit account C. Note payable D. Account receivable 41. On September 30, the Cash account of Value Company had a normal balance of $5,000. During September, the account was debited for a total of $12,200 and credited for a total of $11,500. What was the balance in the Cash account at the beginning of September? A. $4,300 debit balance B. a $4,300 credit balance C. a $5,700 debit balance D. a $5,700 credit balance 42. The Fireside Country Inn is a very popular destination for tourists. The Inn requires guests to make reservations at least two months in advance of their stay. A twenty percent down payment is required at the time the reservation is made. When should this inn recognize room rental revenue? A. On the date the reservation is received B. On the date the money for the reservation is received C. On the date the guests stay in the inn D. On the date the guests pay the remaining eighty percent due 3. Stride Rite has total assets of $425 million. Its total liabilities are $110 million. Its equity is $315 million. Calculate the debt ratio. A. 38. 6% B. 13. 4% C. 34. 9% D. 25. 9% 44. Listed below are two pieces of information. Where is the best place to locate this information, in the journal or the ledger? Details of a transaction which took place on October 3rd All of the sales activity which took place during the current month   A. 1. Journal 2. Journal B. 1. Journal 2. Ledger C. 1. Ledger 2. Journal D. This information is only available on the financial statements 5. Interim financial statements refer to financial reports:   A. That cover less than one year, usually spanning one, three or six-month periods B. That are prepared before any adjustments have been recorded C. That show the assets above the liabilities and the liabilities above the equity D. Where revenues are reported on the income statement when cash is received and expenses are reported when cash is paid 46. Profit margin is defined as: A. Revenues divided by net sales B. Net income divided by net sales C. Net income divided by assets D.Assets divided by net sale 47. A company earned $2,000 in net income for October. Its net sales for October were $10,000. Its profit margin is:   A. 2% B. 20% C. 200% D. 500% 48. Which of these shows a company’s financial position as of a specific date? A. Income StatementC. Statement of Owners Equity B. Balance Sheet D. Chart of Accounts 49. GAAP stands for: A. generally accepted auditing practices B. generally accrued auditing procedures C. generally accrued accounting principles D. generally accepted accounting principles 50. Liabilities are: xpenses incurred by the business increases in owner's equity earned by delivering goods or services economic resources of a business creditors claims to the business's assets 51. Which of these have a remaining balance after the closing process is completed ? A. service revenueC. accumulated depreciation. B withdrawalsD. depreciation expense. 52. A $250 payment on account was recorded as a debit to accounts receivable and a credit to accounts payable. This error will cause: A. owner's equity to be overstated B. accounts payable to be understated C. ash to be understated D. accounts receivable to be overstated 53. Receiving a payment from a customer on account would: A. have no effect on total assets or owner's equity    B. increase net income and decrease liabilities C. increase both assets and owner's equity D. decrease liabilities and increase owner's equity 54. The entry for depreciation has what effect on the financial statements: A. increases expenses and decreases assets B. decreases net income and increases assets C. increases assets and decreases liabilities D. decreases assets and increases liabilities 5. Equipment with a cost of $120,000 has a useful life of 4 years and no salvage value. Using straight-line depreciation, what is the book value after 1 year? A. $28,750C. $103,000 B. $86,250 D. $ 38,333 56. The balance in accumulated depre ciation after adjustment represents: A. a contra liability on the balance sheet B. a contra asset on the balance sheet C. a liability on the balance sheet D. a contra account on the income statement 57. A list of all of the accounts (without balances) used by a business is called: A. trial BalanceC. account master B. hart of accountsD. adjusted trial balance 58. Which of these shows results of a company’s operations over a period of time? A. income statementC. statement of owners equity B. balance sheetD. chart of accounts 59. These â€Å"types† of accounts appear on the Income Statement? A. assets and liabilities. C. all owners equity accounts B. revenues, expensesD. all accounts of a business appear 60. These â€Å"types† of accounts appear on the Balance Sheet? A. assets and liabilities. C. all owners equity accounts B. revenues, expensesD. ll accounts of a business appear 61. If Assets = $150,000 and Liabilities = $60,000, Owners Equity = _____________. |a) $ 240,000 |c) $ 150,000 | |b) $ 90,000 |d) $ 210,000 | 62. A business bought land paying $100,000 (paying $25,000 cash and owing $75,000). The land had an asking price of $115,00 and an appraised value of $125,000. What amount should the business use to record the purchase in the accounting â€Å"books†. a) $ 25,000 |c) $ 115,000 | |b) $ 100,000 |d) $ 125,000 | 63. In May a business had: Revenue of $15,000, Accounts Receivable of $25,000; Liabilities of $8,000; Expenses of $11,000 and a balance in the Cash account of $5,000. The â€Å"Net Income† (or net loss) for May was _______________. |a) $ 64,000 |c) $ 11,000 | |b) $ 16,000 |d) $ 4,000 | 4. Company buys Supplies paying $500 in Cash. Company buys more Supplies for $1,000, on account. Company pays $500 of the amount it owes for supplies. The balance in the Supplies account is: | a. $ 500 |c. $ 1,500 | |b. $ 1,000 |d. $ 2,000 | 65. The â€Å"accounting† term that refers to copying transaction information fro m the journal to the ledger is termed: |a. increase |c. ebit | | b. decrease |d. credit | 66. Unearned revenue is always a(n) ______________ type of account: |a) revenue. |c) owners equity. | |b) contra-revenue. |d) liability. | 67. Accrued expenses are expenses that have: |a) been paid. |c) not been paid nor incurred | |b) been incurred and paid. |d) not been paid but incurred | 68. Accrued revenue is which of the following? |a) Revenue that has been earned and collected. |b) Revenue that has been collected but not yet earned. | |c) Revenue that has been earned but not yet collected. | |d) Revenue that has not been collected or earned. | 69. On a classified balance sheet, assets that are expected to be converted to cash, sold, or consumed during the next 12 months are referred to as: |A. current assets. |C. leveraged assets. | |B. market assets. |D. liquid assets. | 70. What accounts may have balances (that are not -0-), on a post-closing trial balance? |A. assets, liabilities & r evenues. |C. revenues, expenses & capital | |B. ssets, liabilities & expenses |D. assets, liabilities & capital | 71. Which of these would have no effect on TOTAL assets or TOTAL liabilities? |a) payment of a liability |c) buying supplies on account | |b) payment of an expense |d) buying supplies and paying cash | 72. The accountant for BobCo did not make any adjusting entry for depreciation expense. What is the effect of this error on TOTAL liabilities? a) liabilities are understated |c) liabilities are overstated | |b) liabilities are not affected |d) I don’t have a clue! | 73. Buying a $300,000 building by signing a $300,000 note payable results in: |a) owner's equity increasing. |c) no change to owner's equity. | |b) owner’s equity decreasing. |d) no clue on this one either! | 74. The â€Å"Matching Principle† directs accountants to: |a) match total debits to the total credits. | |b) match Assets to the (Liabilities – Owners Equity). | |c) match expen ses against revenues of the period. |d) once again, I have no clue! | 75. A $75 payment for Rent Expense was mistakenly posted as a: debit to Supply Expense (the credit was correct). What is the impact on the Trial Balance |a) the credit total is off by $75. | |b) the debit total is off by $75. | |c) no impact on the Trial Balance | |d) nothing has changed – no clue! | 76. If a company is using the accrual method of accounting, when is revenue recorded? |a) when cash is received, regardless of when the work is done. | |b) when the work, or services are begun. |c) when the work, or services are completed. | |d) when the expenses to pay for the job, or services, are incurred. | 77. Assets are __________________________________________________________ 78. Liabilities are _______________________________________________________ 79. Equity is ____________________________________________________________ 80. Revenues are_________________________________________________________ 81. Ex penses are _________________________________________________________ 82. How do you INCREASE these accounts †¦ by a DR (debit) or a CR (credit) ? ______ Assets ______ Expenses ______ Revenues _____ Liabilities ______ Capital ______ Withdrawals Unearned Accumulated ______ Revenue ______ Depreciation 83. Indicate whether these accounts appears on the: IS (Income Statement only), the BS (Balance Sheet only) or BOTH (Income Statement and Balance Sheet) ______ Cash ______ Furniture ______ Revenue ______ Supply ______ Accounts ______ Accounts Expense Payable Receivable Unearned Interest _____ Revenue ______ Revenue Definitions – matching 84. cost of assets or services used up or consumed to generate revenues. They decrease retained earnings. 85. resources generated from a company’s earnings activities. They increase retained earnings. . 86. Assets = Liabilities + Equity 87. the result when revenues are larger than expenses. 88. A company records the expenses incurred to generate the revenues reported. 89. Every business is accounted for separately from its owner or owners. Revenues LiabilitiesEquity ExpensesNet IncomeGAAP Net Loss AssetsAccounting equation 90.A list of all ledger accounts and includes an identification number assigned to each account (does NOT include account balances). 91. A record of increases and decreases in a specific asset, liability, equity, revenue or expense item. 92. The accounting â€Å"book of original entry† where transactions are first recorded in a chronological order. Identifies and describes transactions and events entering the accounting process (either in hard copy or electronic form). 93. A record containing all accounts used by a company, a collection of all accounts and their balances. Post from the journal to the __________. 4. A list of accounts, and their account identification numbers, (without any dollar amounts or balances) that may be used by a company. 95. The process of transferring journal en try information to the ledger. |A. Debit |F. Chart of Accounts | |B. Credit |G. Trial balance | |C. Account |H. Ledger (general ledger) | |D. Posting |I. Source documents | |E. Journal |J. Account Balance | 6. a method or technique of accounting that â€Å"recognizes revenues when cash is received and records expenses when cash is paid†. 97. this is â€Å"a list of accounts and balances prepared after adjustments (adjusting entries) are recorded†. 98. this is â€Å"the process of allocating the costs of these (plant) assets over their expected useful life†. 99. these are â€Å"costs that are incurred in a period but are both unpaid and unrecorded†. 100. an â€Å"account linked with another account, it has an opposite normal balance, and is reported as a subtraction from the other (linked) account’s balance† 01. this â€Å"refers to revenues earned in a period that are both unrecorded and not yet received in cash (or other assets)’ |A . Accrued Expenses |F. Contra Account | |B. Accrued Revenue |G. Cash Basis Accounting | |C. Depreciation |H. Unearned (deferred) Revenue | |D. Adjusting Entry |I.Prepaid (deferred) Expenses | |E. Adjusted Trial Balance |J. Matching Principle (expense recognition) | Journal Entries 102. Bill starts a business by investing $10,000 cash in the business. 103. The business completes work for a customer and collects $1,000 from him. 104. The business receives this month’s phone bill in the amount of $ 100. The business will pay the bill NEXT month. 105. The business does work for a Customer and sends Joe a bill for $ 750. 106.On Jan 1, BobCo received $3,000 from a customer to provide landscape services for Jan, Feb and Mar. (BobCo made the correct entry on Jan 1 to record the receipt of the Cash). Prepare BobCo’s adjusting entry for JAN 31 107. BobCo pays Salaries of $5,000 per week. Mon, Tues, Wed are in JAN while Thurs and Fri fall into FEB. Prepare the adjusting entry a s of JAN 31 108. A machine was purchased for $24,000 on JAN 1. Its estimated useful life is 48 months. Prepare the entry for depreciation on JAN 31. 109. In JAN, interest revenue of $100 has been earned but not yet received. It will be received in MAY). Prepare the adjusting entry for JAN 31. 110. On JAN 1 the Supplies account balance was $3,000. On JAN 31 there were $ 1,000 of Supplies remaining (unused). Prepare the adjusting entry for JAN 31 111. On JAN 1 BobCo bought $500 in Supplies on account. On JAN 31 only $200 of the Supplies remain. Prepare the adjusting entry. 112. On JAN 1 BobCo. paid, in advance, $3,000 for 6 months of Insurance (Jan thru June) Prepare the adjusting entry for JAN 31. ONE MORE PAGE On the next page, IF you close ONLY the correct accounts, you will receive one bonus points. Adjusted Trial Balance |Debits |Credits | |Cash |$ 15,000 | | |Accounts Receivable |$ 6,000 | | |Unearned Revenue | |$ 1,000 | |Accounts Payable | |$ 2,500 | |Sales Revenue | |$ 11,000 | |Depreciation Expense |$ 2,000 | | |Rent Expense |$ 500 | | |Withdraws |$ 1,000 | | |Capital | |$ 10,000 | Note: Prepare the closing journal entries using whatever data above that you need.

Compare and Contrast Management vs. Leadership

Compare and Contrast Management vs. Leadership Free Online Research Papers There are many differences between management and leadership. Management relies on positional power, that is authority or status. It depends on the rules, structures and systems within an organisation, which surround a job. Leadership relies on personal power. This comes from the ability to develop strong and mutually rewarding relationships. It depends upon good interpersonal skills, positive personal characteristics and supportive behaviour. The key to leadership is influence. Leadership is a facet of good management but a leader does not necessarily have the positional power of a manager. The crux of this comparison between management and leadership is one of choice. People choose to follow and commit to a leader but a manager must be followed. We are emotional animals and the commitments we make based on our emotions are forcible. Management The manager’s primary commitment is to the employing organisation. His/her job is to manage members of the organisation in achieving that organisation’s goals using his/her positional power. Good management involves: Information Control (Keeping people informed about issues which affect them) Resources control (Allocated on the basis of business priority) An Appraisal system (Using performance indicators and objectives as the basis of appraisal) Job Seniority (Giving clear instructions for tasks) Specialist Expertise (Sharing expertise to help and develop others) Rewards and Punishment (Using rewards fairly and transparently based on objective criteria) Managing Access to People (on the basis of need and business priority) A manager needs formal positional power to be effective. Douglas McGregor (1960) described two ways in which employees may be viewed, Theory X and Theory Y. Theory X stipulates that employees are â€Å"motivated mainly by money, are lazy, uncooperative and have poor work habits.† This is the traditional view of direction and control by managers. Three of the main theories of management are: F.W. Taylor’s Scientific Management, (1856-1917), Henri Fayol’s Classical Organisation Theory (1841-1925), and The Hawthorne Experiment Approach (1924-1932), which gave rise to The Human Relations Movement. Scientific Management F.W. Taylor believed that the most efficient methods for completing a task and for the selection, development and motivation of employees could be scientifically determined. His theories were based on his studies of pig-iron production lines at the Bethlehem Steel Corporation, and centred on the increased productivity of a Dutch labourer by the name of Schmidt. By tailoring Schmidt’s work methods, Taylor was able to improve his output level. Schmidt was rewarded for the increased output by a 60% rise in wages. The theory was applied to the other steelworkers where there was a notable but erratic increase in output. (LJ Mullins, 2006). On the surface, Taylor’s theory of scientific management seemed successful. However, it was based on the theory that workers conform to the personality of Douglas McGregor’s Theory X. Clearly, employees are individuals, are not purely motivated by money and have a wide variety of needs. This fact is illustrated by Abraham Maslow’s ‘Five Tier Hierarchy of Needs’ (1954), in which he states: â€Å"an employee’s most powerful need is the one which has not yet been met.† Classical Organisational Theory Henry Fayol’s Classical Organisational theory attempted to identify principles of management that would apply to all organisations. He defined management as having five functions; â€Å"planning (examining the future and drawing up plans of actions), organising (building up the structure of the undertaking), commanding (maintaining activity among the personnel), co-ordinating (unifying and harmonizing activities and efforts) and controlling (seeing that everything occurs in conformity with policies and practices)†. His study showed the idea that the principles of organisational and administrative effectiveness depended on the positional power held and discouraged any ideas of rigidity. The theory was based upon the idea that human beings are driven by physiological needs and that they are rational, a mistaken assumption similar to that made by FW Taylor’s Scientific Management theory. Both theories seem to regard the organisation and its members not as individ uals, but as parts of the organisational machine. The Human Relations Movement The Human Relations Movement viewed people as driven by both economic and social needs. It attempted to approach the subject of organisational management psychologically. The theory was based upon increased productivity and employee satisfaction as a result of increased management concern for employee welfare and individual attention. Elton Mayo’s work on human behaviour at The Hawthorne Works of The Western Electric Company in Chicago (1924-1927) produced many conclusions in respect of human relations and motivation theory. These highlighted the need for group collaboration to be planned and developed, and understanding of the influence on the workplace of an employee’s personal circumstances. Though a huge step toward the Neo-human Relations Approach, which more deeply investigates human behaviour and its influences on organisational management, it still neglected to fully appreciate the individuality of employees within the organisation. Leadership Strength of leadership depends on strength of influence; how easily the support and commitment of others in achieving goals is gained. Influence is about people, not things, and develops through an awareness of people’s opinions and ideas. Leaders who possess positive influence recognise this and modify their behaviour in order to influence the progress of interactions between people by gaining their interest and commitment, and steering them toward accepting the leader’s needs and goals through individual choice. A leader’s identity does not depend upon their position within the organisation. Their sources of personal power come from: Widening their network (looking for mutual benefit or helping others selflessly), Possessing good negotiating skills (aiming for win/win outcomes) Having an ability to get people to communicate (by offering confidential support) Giving personal praise (on the basis of good performance) Involving others (Welcoming and utilising other’s ideas) Having knowledge and experience of the business (which is shared to help and encourage others). A leader needs personal power to lead effectively. Several studies which attempt to define leadership have been conducted. Notably: The Traits Approach (1930’s), Leadership as a Behavioural Category (Ohio State Leadership Studies, University of Michigan study, 1940’s), The Situational Approach, (Fiedler’s contingency approach, 1967) and The Functional Approach (associated with the work of John Adair, 1979). The Traits Approach The Traits Approach attempted to identify the qualities of great leaders on the basis that leaders are born, not made. The approach successfully identified that leaders are individuals and generally defy common stereotypes, and thus failed to compile a definitive list of leadership personality traits. Though there maybe some qualities with which leaders are born, they may not be realised without appropriate nurturing and training. A recent study of 500 business owners in the UK revealed that many gained leadership qualities sociologically. Kim Parish, chief executive of ILM said: â€Å"This study shows that many young people learn about leadership at a very early age. Activities often seen as childhood hobbies such as being a member of the Scouts or Guides, or playing on a school team actually furnish young people with skills such as team ethos, ambition, goal setting and many of the other qualities that we associate with good leadership.† (www.i-l-m.com, 04/04/07). Th e Traits Approach also neglects to take situation into account. Someone may be a great leader in some situations but not in others. Leadership as a Behavioural Category Unlike the Traits Approach, leadership as a Behavioural Category takes account of leadership behaviour in multiple situations. During the Ohio State Leadership Studies (1950’s), where the core of this approach was developed, two general types of leadership behaviour emerged; â€Å"initiating structure† (the schedule of activities, role defining) and â€Å"consideration† (Building respect and trust between members). (Fleishman, E.A. and Bass, 1974). The University of Michigan studies, which were also conducted in the 1950’s, identified 3 behavioural characteristics of effective leaders: â€Å"Task orientated† (planning and co-ordinating work and providing resources), â€Å"Relationship orientated† (a more considerate and caring approach to employees), and â€Å"Participative Leadership† (a more involved approach). Rensis Likert (1967) summarised the study, dividing supervisors into two categories: â€Å"Employee-centred†, and â€Å"production-centred†. Both the Ohio State Studies and The University of Michigan studies conclude that better performance and employee satisfaction were gained through a more personable participative approach. The Situational Approach Mary Follett describes this approach best in her book, The New State: Group Organization the Solution of Popular Government. She writes In neighbourhood groups where we have different alignments on different questions, there will be a tendency for those to lead at any particular moment who are most competent to lead in the particular matter in hand. Thus a mechanical leadership will give place to a vital leadership. Here in the neighbourhood group leaders are born (Follett, 1918, p. 223). A situation may give rise to a leader who may not be a leader in any other situation. Hersey and Blanchard (1969) based their approach to Situational Leadership on the ability of the leader to adapt four styles of leadership to the competency and motivation of the ‘follower’: Telling (Leader-led) Selling (Leader-led) Participating (Follower-led) Delegating (Follower-led) Telling is appropriate where the follower is of low competence and has a low commitment level. This style makes the objective clear and avoids any confusion as to what is expected on the part of the follower. Selling, where the follower is of mediocre competence and erratic commitment, involves an explanation of decisions by the leader in order to avoid any defiance on the part of the follower. Participating is used when the follower is of a high competence, but has erratic commitment, possibly due to insecurity. The key to this style is motivation, and more time is taken by the leader in encouraging and verbally praising the follower. Delegating is appropriate when dealing with a follower of high competence who is fully committed and can be trusted to accomplish the objective with little supervision. Fiedler’s theory suggests that group performance is dependent upon the personality of the leader and three other variables: group atmosphere, task structure and the leaderâ €™s power position. (Value based Management, 2007). He concluded that there is no single best way of leading and that the most effective style of leadership is dependent upon adaptability to all constraints. The Functional Approach John Adair’s work focused on leadership functions whilst satisfying the needs of the employee group in accomplishing the task, rather than personality traits. It logically follows previous thinking on motivation by Maslow, Herzberg and Fayol. In Adair’s â€Å"Action Centred Leadership† diagram, the three variables; â€Å"task needs, individual needs and team maintenance needsâ€Å" (originally identified by Henry Harris in the late 1940’s, Gosling,J, 2005), are integrated to mutual satisfaction in order to accomplish the job at hand. Adair’s â€Å"Action Centred Leadership† diagram clearly shows the need for leadership within management as ‘Achieving tasks’ is primarily a management function, whereas ‘Building the Team’ and ‘Developing Individuals’ draw mainly on leadership skills. Adair believed that good leadership was not inborn and was accessible to all through appropriate training. Conclusion Though leadership and management would appear to be separate notions, within a corporate environment one cannot be truly effective without the other. Management without leadership uses status and power to control the workforce and its resources. This power without leadership skills is overt and can often prompt resistance. It does not invoke voluntary loyalty and commitment. Management’s primary goal is to ensure that the task is accomplished. Leadership without management relies upon the trust and respect of the workforce through influence. It can inspire others to accomplish a task, but without management neglects to provide the necessary resources to do so. Management with leadership inspires the workforce to accomplish given tasks and provides them with the necessary resources to fulfil the requirements of those tasks. Therefore, I find that a combination of John Adair’s work surrounding management and leadership theory together with Fiedler’s ideas pre sented in his contingency theory are most valid in the workplace today. Managerial leadership must be flexible in its approach. It must have the capacity to adapt to varying situations, tasks and employees. It must be focused on the task at hand, but must invoke loyalty and commitment through influence. 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Free Essays on Nan Goldin

Nan Goldin’s contribution to the epidemic of AIDS has been her friends. Through her visual diary of photography, she gives a human face to AIDS. Known as the â€Å"gay cancer† upon its widespread discovery, many of Goldin’s friends or members of her extended family (that she refers to lovingly as her tribe), were afflicted by this unforgiving disease. One of the most memorable of her works about AIDS is The Cookie Portfolio. It is the narrative of Cookie Mueller. In the accompanying text, Goldin says she â€Å"thought that if I photographed someone enough, I could never really lose them.† (Goldin, I’ll Be Your Mirror, 256). But has admitted that when she put the portfolio together it made her realize how little photography did because it could not save her friend. The first three images I have selected are from The Cookie Portfolio (Goldin, I’ll Be Your Mirror, 256-273). The first two, Cookie laughing, NYC 1985 and Cookie with me after I was punched, Baltimore, Md., 1986, show Cookie Mueller as a friend. Even though she is alone in the first image, she is engaged in genuine laughter with someone outside of the frame. She is a part of the world, engaged in it and very much involved in it, as an actress, a writer, a mother, a lover, and as a friend. She is especially portrayed as a friend in the second image. Nan Goldin has just been punched by another photographer at a convention. Mueller stands by her side with a fierce loyalty. She also holds onto Goldin’s shoulder in a protective, motherly way. Even as she is an actress, a writer, a mother, a lover, and a friend, she is also a woman with AIDS. It is in the last image of Mueller that one begins to see the isolation that begins to take over. It is a self-imposed isolation as well as one that society contrives upon those who are different. In Cookie being x-rayed, NYC, October... Free Essays on Nan Goldin Free Essays on Nan Goldin Nan Goldin’s contribution to the epidemic of AIDS has been her friends. Through her visual diary of photography, she gives a human face to AIDS. Known as the â€Å"gay cancer† upon its widespread discovery, many of Goldin’s friends or members of her extended family (that she refers to lovingly as her tribe), were afflicted by this unforgiving disease. One of the most memorable of her works about AIDS is The Cookie Portfolio. It is the narrative of Cookie Mueller. In the accompanying text, Goldin says she â€Å"thought that if I photographed someone enough, I could never really lose them.† (Goldin, I’ll Be Your Mirror, 256). But has admitted that when she put the portfolio together it made her realize how little photography did because it could not save her friend. The first three images I have selected are from The Cookie Portfolio (Goldin, I’ll Be Your Mirror, 256-273). The first two, Cookie laughing, NYC 1985 and Cookie with me after I was punched, Baltimore, Md., 1986, show Cookie Mueller as a friend. Even though she is alone in the first image, she is engaged in genuine laughter with someone outside of the frame. She is a part of the world, engaged in it and very much involved in it, as an actress, a writer, a mother, a lover, and as a friend. She is especially portrayed as a friend in the second image. Nan Goldin has just been punched by another photographer at a convention. Mueller stands by her side with a fierce loyalty. She also holds onto Goldin’s shoulder in a protective, motherly way. Even as she is an actress, a writer, a mother, a lover, and a friend, she is also a woman with AIDS. It is in the last image of Mueller that one begins to see the isolation that begins to take over. It is a self-imposed isolation as well as one that society contrives upon those who are different. In Cookie being x-rayed, NYC, October...

Blood Essays - Transfusion Medicine, Blood Donation, Hematology

Blood Essays - Transfusion Medicine, Blood Donation, Hematology Blood There is a crisis. It is the shortage of blood. We need more blood donors. There's no substitute for human blood vital for delivering oxygen and nutrients, removing waste, healing and fighting infection. A person's blood can, however, be shared with others. Every day, thousands of Americans in need of lifesaving blood, including trauma victims and surgery patients, rely on the efforts of volunteer blood donors. We need a steady flow of blood donors to keep our blood supply stable. Many people are eligible to be donors. The biggest requirement is being healthy. Approximately 4 million Americans receive donated blood each year; a demand of nearly 40,000 units each day. Donating blood is a simple, relatively painless procedure that requires a small time commitment. Understanding the steps involved with donating can make it easier for those who may be considering rolling up their sleeves. In addition to good health, blood donors must weigh at least 110 pounds, be at least 18 years of age or be 16 and have parental permission. Those who are currently taking any medications such as aspirin, allergy medication, sleeping pills and Tylenol are still eligible to donate, as are those who have received a hepatitis B vaccine. People who cannot donate include anyone who has a blood-borne disease or who might be at high risk of contracting one. Other conditions excluding potential donors are being pregnant, having low iron or having a cold or the flu. There is no charge for blood. And prior to donating, volunteers must complete a standard screening procedure. This includes filling out a questionnaire on health history and answering standard health screening questions. Donors will then receive a brief physical exam, which includes reading of temperature, pulse and a test for anemia. Donors who satisfy screening requirements will then have approximately one pint of blood extracted. The entire process usually lasts about 45 minutes. Donating blood takes only from 5 to 7 minutes. Giving blood is safe. No one gets any disease by donating. A sterile needle is used once for each donor and then destroyed. Blood donors can usually resume normal activities within 10 to 15 minutes after donating. It's recommended that a person first sit down, rest momentarily and consume liquids. Since a person's blood volume will be reduced by 10 percent from donating blood, it is also recommended that volunteers avoid strenuous physical activities immediately following. Fluids lost from donating blood are usually replenished within 24 hours, while it can take several weeks to replace lost red blood cells. Because of this, volunteers must wait eight weeks between donation times. To avoid bruising in the arm, donors should also steer clear of heavy lifting for several hours. Some people feel afraid the first time they donate. Youll find out your fears are exaggerated. But youll find it out only after youve donated. Some people think that they dont have blood to spare. The average adult body has about 10 to 12 pints of blood. You give one pint of blood when you make a whole blood donation, and your blood volume will be replaced within 24 hours. Some people say that its too inconvenient to donate blood. Simply make an appointment for the time thats convenient for you. If the blood center isnt convenient for you, just call a recruitment department and theyll find a blood mobile that is. Usually churches, businesses, schools and civic organizations in your community host bloodmobiles every day of the week. Most often some people say that theyll only give in an emergency situation. It can take 24-48 hours to complete the laboratory tests that must be done on every unit of blood. Blood must be donated before an emergency arises. Its simply not feasible to try to save your blood in case someone you know needs it. Currently less than 5% of those eligible to give blood actually do. The demand for blood and blood products is constantly increasing, and those increasing needs can only be met by an increasing amount of donors. More blood donations are needed now than at any other time in our nations history. The American Red Cross had recently reported that there has been a critical shortage

Management plan in the case of a security Essay

Management plan in the case of a security - Essay Example The information of such clients should be accorded due protection and security deserved. There should be several policies, rules and regulations put in place to govern the information (Einbinder, 2010). These rules, policies and regulations should ensure maximum security and confidentiality of the information of such clients. Moreover, the websites and databases where such information is contained should be protected with secure passwords to prevent cases of hacking. This is important in ensuring that the information of each client in kept free from access by unwanted or unauthorized parties (Clarkson et al, 2012). However, in cases involving breach of security of such information, it is highly likely that unauthorized persons may get access into the client’s information. This is very dangerous since the people may use the information of the clients in several bad ways (Blyth, 2008). As such, the right to privacy of such clients will be compromised. This may lower their trust with such organizations. The leakage of the privacy of such clients may destabilize them psychologically, mentally and socially. This should always be discouraged at all costs by putting in place severa l restrictions, policies and rules governing the safety, security and confidentiality of such information. It is important to note that the scenario experienced in the administration at St. John’s Hospital depicts a breach of security of information of the clients. The fact that the cleaners could get access to the information of the clients when tidying up the place was vivid evidence that the people responsible did not take proper care in keeping the client’s information. This was negligence in the part of the people involved in the security section of the information. The discarded printouts should always be kept safe or assigned specific individuals within the organization to always access and dispose of them professionally. However, it

The utilization of IPad in College Research Paper

The utilization of IPad in College - Research Paper Example Samsung devices, and various others, they have made the case further strong for their usage and many advocate and are considering its usage on large scale to make things further easy. I-Pad the state of the art digital device that is launched by Apple Inc has changed the concept of computers. Less than 9 inches screen, fully integrated device, with all the feature that are possessed by a computer makes it more in demand and sought after due to its large number of features. Scope: Ranging from sports to politics, to media to education, every field is engulfed by digital devices. Education sector primarily the schools and colleges have evolved in form of digital units where every class, every library and every exam hall is equipped with these digital devices. No more can one see schools and colleges without the presence of digital equipment. Virginia Tech is an example where I Pads are in practice usage amongst students and teachers (Snavely, 2012, 126). Introduction: While a large arr ay of digital devices are being installed, namely in the form of digital cameras, computers themselves, other digital devices for aiding purposes. The attempts to making the environment in classes digital can be stretched few years back however with the advent of tablets like I-Pad. Thesis Statement: The aim is to remove all the manual methods of class environment that have been in practice for centuries. This device will provide the students as well as the teachers with more options and effective environment which harnesses learning and productivity. Literature review: A hundred dollar laptop initiated few years back in the under developed nations to promote education, and enhance computer literacy was a similar step however, that was on limited scale (Miller, 2007). Their usage is possible ranging from higher degrees to the basic elementary level. In the basic elementary level their usage is most helpful since the digital colorful world makes it easy for students to learn and inte rpret the scenarios. Visual material was always part of children’s learning. Teachers used to provide them with handmade animations, cartoons later on, and with computers came electronic games. I-Pad offers large array of features to the young children which not only makes learning easy, but interactive and helps the children pay more attention and learning more(Lepi, 2012). I-pad is no more a devise limited to entertainment music and leisure. While at one time it was tagged as the gadget for leisure and entertainment which provided only multimedia options, songs navigation and other similar usages, with time it has changed into a more dynamic gadget that fulfils the needs of almost every one. It provides functions and options that are equally helpful in the educational circuit (Zapata, 2010). Other instances are also seen where I-Pad is being practically used. A university recently published its prospectus and forms online for I-Pad applications rather than going the convent ional way of manual hardcopy prospectuses. This not just helped the students, but the administration since the pain of the paper, printing, and distribution was saved and any interested applicant could get it from the online resource through their I-Pads. The importance, effectiveness and value of this mini digital devise is being identified all over the place. While American colleges were the first to implement them in their educational units. Other countries have joined the race and recently United Arab Emirates implemented I-Pad usage in the classes considering

The responsibility to protect Essay Example | Topics and Well Written Essays - 3250 words

The responsibility to protect - Essay Example 1). There has always been a traditional emphasis on state sovereignty, which means that every nation state is free to govern its country and its people as it sees fit, without intervention from other countries. That said, there have always been threats to this sovereignty, due to the global nature of the world and nations who try to intervene for various purposes. However, until the early 2000s, there has not been a perspective that the sovereignty of nations should be compromised in the cases of mass genocide and the like, or at least there has not been the perspective that there should be a doctrine to address this, and that this doctrine should be viewed through the eyes of the victims. That all changed with the Responsibility to Protect doctrine. This doctrine, while imperfect, and viewed with a great deal of suspicion by many countries as a â€Å"Trojan Horse† through which nations can invade one another with ostensible humanitarian goals, has still been beneficial to som e extent, although has not seemed to go far enough in abating atrocities that have occurred around the world. This paper will examine the nature of sovereignty, the origins of the responsibility to protect, and the effect it has had on the world community since its inception. The Traditional Meaning of Sovereignty In order to better understand the concept of the responsibility to protect, and how it diverges from traditional understandings, one must understand the meaning of state sovereignty, which has been described as â€Å"a defining principle of interstate relations and the foundation of world order† (Supplement to the International Commission on Intervention and State Sovereignty). Traditionally, nation-states have sovereignty, which means that each nation is free to rule over its people as it sees fit, and dispose of its resources in same manner. However, this power is not absolute, and it subjected to regulations and constraints from the international body (Internatio nal Commission on Intervention and State Sovereignty, p. 12). One of the traditional tenets of state sovereignty is the tenet that each nation respects other nation’s sovereignty, so that the policy of non-intervention is the international norm. If this is violated, and another nation penetrates a nation’s sovereignty, then the offended nation has the right to defend itself (International Commission on Intervention and State Sovereignty, p. 12). The United Nations was the body that protected state sovereignty. However, the concept of state sovereignty has always been a tenuous one. The powerful typically invade the province of nations, and the globalization of today’s world recognizes that environmental, cultural and economic influences do not respect national borders, partly due to new technologies and advances in communication (Supplement to the International Commission on Intervention and State Sovereignty) The traditional notion of sovereignty has further ev olved to where states agree that sovereignty is a responsibility. As such, states agree that protecting its citizens is a condition for maintaining its sovereignty. Further, as a condition of sovereignty, national leaders are accountable for their own actions, and nations are accountable to the international bodies for how that nation treats its populace (International Commission on Intervention and State Sovereignty, p. 12). The Responsibility to Protect The Responsibilit

BUSINESS LAW II Essay Example | Topics and Well Written Essays - 250 words

BUSINESS LAW II - Essay Example In other words, if any financial institution fails, not the customers and taxpayers will bear the cost of such failed financial institutions but Wall Street. Additionally, bad debts will be dropped since banks among other financial institutions will be restrained from incurring unforeseen financial risks. This means that nearly all borrowers will be evaluated thoroughly to minimize obvious defaults. Notably, the Dodd-Frank Wall Street and Consumer Protection Act of 2010 works with the Consumer Financial Protection Bureau (CFPB) that ensures that financial institutions have high financial standards that they uphold at all time of their operations (Berson and Berson, 2012). It is also worth noting that the retained percentage will also minimize the losses incurred by financial institutions in case of defaulters. The Dodd-Frank Wall Street and Consumer Protection Act of 2010 and its components seems not to be favoring financial institution since it does not provide bail out for financial institutions during rough economy, rather, the government will shut down them down as they will be considered as failed

Investigating Sustainable Tourism Research Paper

Investigating Sustainable Tourism - Research Paper Example Suriname is located in the northeast of South America, with influences from a variety of cultures, from African and Amerindian to Asian, Dutch, and Jewish (Turquoise.net 2010). Suriname is not dominated by many beach areas that can compare to surrounding areas of the Caribbean, but it is lined with rivers that create a great web of travel into the beauty of the interior jungles. This makes the area a great spot for eco-tourists to see the natural wonders of the rainforests and jungle areas that house an enormous array of wildlife. Since there is little in the way of tourism infrastructure, the resources of the country can be exploited to attract the growing number of eco-tourists that are wanting to explore the natural world on their vacations and holidays. The concept of eco-tourism is based on the idea that the adventure that is available from the beauty of nature is captured in a single experience or group of experiences designed for a period of time within a vacation. According to Ziffer (1989), ecotourism is an adventure that is designed around an indigenous culture, takes place in a relatively underdeveloped area, attempts to leave the area having left no mark upon the eco-system that has been visited while contributing to the local economy, an opportunity to gain an appreciation for the natural resources of the visited area, and represents a dedication by the host region to preserve the natural beauty they hold through funding provided by the ecotourism market (p. 6). One of the prime purposes of the availability of the adventure is to help preserve the natural environments that the tour has exploited so that urban development will not spoil the land. There are some problems with developing a sustainable tourist trade through the ecotourism travel tours.

BUSINESS LAW II Essay Example | Topics and Well Written Essays - 250 words

BUSINESS LAW II - Essay Example In other words, if any financial institution fails, not the customers and taxpayers will bear the cost of such failed financial institutions but Wall Street. Additionally, bad debts will be dropped since banks among other financial institutions will be restrained from incurring unforeseen financial risks. This means that nearly all borrowers will be evaluated thoroughly to minimize obvious defaults. Notably, the Dodd-Frank Wall Street and Consumer Protection Act of 2010 works with the Consumer Financial Protection Bureau (CFPB) that ensures that financial institutions have high financial standards that they uphold at all time of their operations (Berson and Berson, 2012). It is also worth noting that the retained percentage will also minimize the losses incurred by financial institutions in case of defaulters. The Dodd-Frank Wall Street and Consumer Protection Act of 2010 and its components seems not to be favoring financial institution since it does not provide bail out for financial institutions during rough economy, rather, the government will shut down them down as they will be considered as failed

The benefits of technology in giving presentations Essay

The benefits of technology in giving presentations - Essay Example Nowhere has the development of technology had a greater impact than in the domain of communication. In the world of academia and business, the usage of proprietary software like Microsoft PowerPoint, Word, Excel and Outlook have become quite common. The PowerPoint software in particular is a potent tool in giving presentations. Students use it to present their seminars; lecturers and professors use it to impart knowledge to their students; and business executives use it to convey ideas to their team members. In this sense, one could say that the use of technology in the world of colleges and business corporations has become quite pervasive. There are some decisive advantages in using tools such as PowerPoint over conventional chalk and black board. A PowerPoint presentation can be prepared beforehand whereas someone using white chalk on black board has to write down during the lecture. Moreover, using chalk can be cumbersome and clumsy compared to using PowerPoint. For example, the latter gives the user flexibility with respect to choice of template, font size, audio-visual options, color schemes, editing facilities, etc, which are not available in conventional methods used to give presentations. An allied tool that is used alongside PowerPoint is the overhead projector. Basically, the projector helps to magnify and display the content written in the PowerPoint slide onto a large white screen. The projector also allows the presenter to use light beam as a pointing tool. Moreover, the light shed by the projector on to the screen is quite bright, making it easier for the audience to focus on the lecture. The other striking aspect of technologically powered tools such as PowerPoint is provisions made by them for customizing the content. Instead of restricting the content creator with rigid templates and formats, these tools provide a range of customizing options that can be utilized to tailor the presentation to specific needs. While the overhead

Globalization and cultural diversity Essay Example for Free

Globalization and cultural diversity Essay The forces of globalization are actually encouraging creation and promotion of cultural diversity to avoid enclosing oneself in a boring single type of culture. Today the products of cultural diversity in the global world are universally enjoyed by all peope. The arguments given by prominent critics like Thomas Freidman shows that there is no dominant culture under global jurisdiction though the aspect of globalization is derived from the American culture. In economic sector firms in company have attempted to sell their products in abroad nations without necessarily affecting the culture in their homeland. In the process the countries involved benefit by buying of ideas and materials from each other and shape them to suite their culture. Cultural diversity has helped a lot in borrowing of good aspects which steer growth in the country engaged in trade. Globalization has led to cultural diversity where life is conceptualized as composed of four issues which include dedication to learning, contribution to the society and family, reflection on what has been learned and then conceptualize it spiritually. Globalization has been driven about by forces of trade and capitalization in pursuit and economic development in home country, which in turn yields good paying jobs or improved living standards. There is curiosity among young people who wishes to know more and more about life in the global world to accept and be accepted and to be informed more of what they really don’t know. In the process of globalization, it is also evident that our cultural ethnic and societal diversities are put to the extreme ends because we want to perceive a unipolar vision of the world around us (http://www. newint. org/issue172/keynote. htm). Background information about Unilever Company Unilever is a multinational corporation formed to offer the greatest percentage of consumer products in form of foods beverages cleaning agents and other personal care products. This company has created job opportunities to more than 180,000 people in the whole world. Although in each branch there is a manager, Unilever Company has the same directors and effectively operate as a single business. Currently the chairman of Unilever Company and affiliate companies is Michael treschow, with Patrick Cescan being the group chief executive. Its products are sold widely in the whole world and their shares are listed on the world’s stock exchange markets (http://www. amazon. co. uk/review/product/1403944539? showViewpoints=1). The creation of Unilever Company is traced back in the year 1930 through merging of two companies, that is, British soap maker lever brothers and Dutch margarine producer which became as a palm oil company and maintained the importation of both margarine and soaps in large quantities. Its new ventures were launched in Latin America. Unilever Company grew bigger and purchased many companies which were in the line with the products which they were purchasing. In the year 1996, Unilever bought Helen Curtis industries which gave it a high boost as a powerful company in United States shampoo and deodorant market. In 2000 the company absorbed American businesses, best foods hence strengthening their ties in the market in North America and extended its food brands. Today the company has opened many branches in different countries and has continued to grow widely in the market industry. Recently the company has started a five year vitality company initiative to improve the products in maturity stage which are declining in terms of their sale in the market. Today unilever has ventured in various fields including agricultural sector and tea products. In the year 2008 it was honored at 59th annual technology and engineering. Emmy awards for outstanding achievement in advanced media because of creative nature of giving interactive commercial advertising delivered through digital set up top boxes for its programs axes (http://www. newint. org/issue172/keynote. htm). Corporate governance Unilever has a body and chief executive headed by Patrick cescan which is supposed to steer the organization towards maximization of profit and improve the image of the company like any other profit making organization. Unilever Company is engaged in making sure that it operates at its lowest costs and earning the highest revenue. Unilever Company has got also a chairman who is the head of all the brands in the company. There are also other officers including managers in different brands. Still in its jurisdiction there are other staff officers who are concerned with the welfare of the company in larger community. Today the company owns about 400 brands which are found in local countries which fall in the category of food and beverages home and personal care which are almost found in the whole world. Cultural diversity in the unilever company Just like any other multinational company unilever company uses aggressive policies to market their goods which is reflected in the public image. It prefers to remain largely anonymous hiding behind the hundreds of brand names and products they sell. Unilever uses television and other prominent Medias to advertise their products so that people can get to know their presence. Unilever Company has element of destroying cultural diversity and make the world more uniform. The tactics used in making profits include centralization of production and sell the same products across the nation boundary. Regardless of whom you are whether an African American Indian unilever has greatly improved the world’s tastes and their goods are replacing the organization in different countries who find rough to compete with Unilever products. The effects of unilever company on the worlds economy are experienced in south ail London when it closed it closed its branches whereby many employees we’ve rendered jobless hence the is a tragic outcome Multicultural societies across the border face a formidable political task to turn racial religious and tribal differences into strength . even in the countries experiencing strong political wrangles and clashes that has been recorded a high rate of promotion and cultural diversity. Some of the multinational companies which have established good ties sin the economic sector like IBM, GE and unilever use cultural diversity as one of their key elements in success in business are aimed at finding means and ways of harmonizing it (http://www. kmtalk. net/article. php? story=20070103041059823). One of the most important aspect of globalization is ability to boost economy in third world countries by investors from developed countries investing in those developing ones. unilever companies has developed various packs in their products which are marketed in different countries. The marketing of these products helps the government in the state to earn revenue from the abroad countries. For instance unilever has developed a program called Trumbull tax abatements which has managed to pull off several major changes of its own in different countries. One of its major changes is to boost financial position in local services. The Trumbulls boost up the local property tax by bringing expansion in the continent city. Unilever has also put numerous knowledge management initiatives in place across the border. This is meant to identify new opportunities for investment by first considering the market structure and consumer needs in every state. Unilever Company has put in place a communication strategy in personal, informal and more structured in organizational level. For the purpose of ensuring community success Unilever Company through knowledge management group. (CMG) has put in place a more formal frame work to help ensure the effective and efficient operation of the firm’s communities of practice. The community framework in unilever advocates for certain principles within which the company coops operates in order to ensure added advantage to the business value. The principles under which it works can be classified into four. This includes deliverable people operations and leverage. To strike the difference between communities of practice is defined around knowledge domain and this is where the company laid its production basis strategy. The identified deliverables should contribute to the expected results. The deliverables can be knowledge wise, Such as improved insights, training program and good practice. While business deliverables can be specific innovations, safety improvements and the like in the business (http://www. amazon. co. uk/review/product/1403944539? showViewpoints=). The people pillar concerns about roles and responsibilities of the cop members to the communities. They are experts who are recognized as such both inside community. They should effectively represent both the geographical and local versus cooperate resources. There are also activists who are supposed to continually review the roles of community for the members to fill. The people pillars address the other stakeholders and sponsors apart from the community who are necessary to validate resources for the members. The operation pillar is centered on community functions. This forms a platform for free expression of members to effectively express themselves every group is free to set its rules itself. The organization has also developed guidelines for activist training. This training is aimed at creating awareness of the importance of the community in building understanding of cooperative activities. The training offers knowledge on communities practice and ways of sustaining these communities. Unilever organization has recognized the effects of its products on to people and the diversity in cultural background. They place people at the centre of the business and everything they do. The organization has also majored a lot in the area of environmental and society growth especially in agricultural sector nutritional hygiene and personal care on the production in creation which care of different tastes and preferences and also in the sector of science and technology in making their products. Having recognized customer income differences from different countries unilever has packaged their goods in different quantities to enable them reach all consumers in different income levels. Unilever has been also received critics from different countries due to harm caused by their production either through consummation or advertisement. For example in India unilever has been accused of climbing contaminated toxic mercury in tourist sites and the surrounding . protected nature reserve and pambar ,shola in timilnadu and southern India this spills from the industry leads to health hazards which inturn can cause a lot of health problems (http://www. newint. org/issue172/keynote. htm). In UK it has been accused of misleading advertisement on cholesterol lowering margarine and flora proactive. this has a lot of negative impacts on the linage of the company when it failed to do so. All in all unilever has got advanced communication channels and is always to change from the accusation put on it. Multicultural societies across the border face a formidable political task to turn racial religious and tribal differences into strength even in the countries experiencing strong political wrangles and clashes that has been recorded a high rate of promotion and cultural diversity. One of the most important aspect of globalization is ability to boost economy in third world countries by investors from developed countries investing in those developing ones.unilever companies has developed various packs in their products which are marketed in different countries. References Information on Unilever Company, available at: http://www. newint. org/issue172/keynote. htm, accessed on July 10, 2008 Cultural diversity in the Unilever Company available at: http://www. amazon. co. uk/review/product/1403944539? showViewpoints=1, accessed on July 10, 2008 Cultural diversity and success in business, available at: http://www. kmtalk. net/article. php? story=20070103041059823, accessed on July 10, 2008

McDonalds Standardisation of Products

McDonalds Standardisation of Products Should marketers attempt to standardize their products and marketing communications so as to minimize the costs of doing business internationally? Or should they adapt their products and messages depending on the market in which they wish to operate? Students should provide suitable examples from the academic literature and your own business knowledge when responding to the question. In the case of this question students may want to consider the arguments of Theodore Levitt, especially when he argued against the marketing concept, stating that firms should standardize their products to obtain maximum economies of scale in production. There have been numerous critiques of this position, with other academics arguing that products have to be adapted to local conditions for a host of reasons, such as avoiding creating offence in the marketing of certain products in countries where religious codes do not sanction certain forms of consumption. The key case study to illustrate such adaptation, among many others, is MacDonalds. INTRODUCTION: With ever increasing improvements in transport, communications and reduced trade barriers, international trading which was once considered a luxury is now a necessity in many sectors (Vrontis et al., 1999). Once the decision to venture into international markets has been taken, there are two broad strategies, which can be adopted. A fundamental strategic decision has to made immediately as to whether to employ a uniform marketing mix (standardisation strategy) as part of a global strategy or whether to adjust the marketing mix and strategies (Adaptation strategy) to take account of the unique characteristics of each local market (Vrontis and Vronti, 2004). The debate over standardisation versus adaptation of marketing strategy in international markets has been intense and has gone on for a long time. The focus of this intense argument has been whether marketers at international or global level should standardise their products and communications to all markets within which they opera te around the world or whether the products and communication should be adapted or tailored to reflect varying infrastructure, cultural and behavioural dimensions associated with different markets in the global arena. Both sides of the debate have been addressed in the marketing literature over the years, with arguments offered as to why an emphasis on standardisation rather than adaptation should be pursued and vice versa but no definitive outcome of this debate has emerged (Douglas Craig, 1986; Vrontis, Thrassou Lamprianou, 2009). McCarthy (1975) introduced the concept of marketing mix or 4 Ps (product, price, promotion and place and firms have based their marketing plans on this to gain competitive advantage. However with particular attention to services marketing Fifield and Gilligan (1996) identified three additional variables, which then became an integral part of the marketing mix and which has become popularly known as the 7Ps namely product, place, price, promotion, people, process and physical. The Marketing mix has been used as the basis of marketing plans and therefore it is employed in the provision of goods and services whether a company uses globalisation stategy standardisation strategy or both. This essay will discuss the globalisation of markets and will dwell particularly on the marketing strategies used by firms once they decide to enter international markets. The broad strategies of standardisation of the marketing mix on one hand and the adaptation of the marketing mix on the other hand will be highlighted. Finally, the contingency strategy which is the combination of both the standardisation and adaptation strategies will be discussed and will be and justified as the best to be considered by marketers. Globalisation Globalisation is a widely used term and as such is defined in many different contexts. Walker and Fox (1999) define globalisation as the global integration of the financial markets and argue that the process of financial globalisation is the most important part of the process of globalisation. Neuland and Hough (1999) see globalisation as the interconnectedness of the world economy. Gill (2000) define globalisation as the reduction of transaction cost of transborder movements of capital and goods and hence of factors of production and goods. Redding (1999) defines globalisation as the increasing integration between the markets for goods, services and capital and at the same time the breakdown of borders. Braibant (2002) says that the process of globalisation not only includes opening up of world trade, development of advanced means of communication, internationalisation of financial markets, population migrations and more generally increased mobility of persons, goods, capital, data and ideas but also includes infections, diseases and pollution. In addition to these terms Goldberg (1983) observed that: Many transnational companies have grown so large that their size exceeds that of some nation-states. Thus they could override, neutralize, or even counteract the political will of a nation state. The facilitation of the global market in the form of transport and communications improvements and reduced trade barriers and others has led firms to go global in order to gain competitive advantage and survive. Ohmae (1989) states that large companies must become global if they hope to compete and they must change from companies that treat their foreign operations as secondary, to companies that view the entire world as a single borderless market. Levitt (1983) suggests that as markets become increasingly similar and more global, the key to success lies in the ability to globalise. Additionally there are a variety of motives underlying a firms decision to trade globally such as the ability to extend the life cycle of their product in a phase of a mature domestic market and escape from increasing levels of domestic competition (Vrontis Vronti, 2004). Going global is therefore a necessity due to the reasons given and firms who are capable of expanding globally take the opportunity. However among the issues to consider before moving to the international market is the need to adopt the appropriate marketing strategy in order to achieve the aim of making such a move. The marketing strategies that is being considered are standardization and adaptation. , and adaptation where products and communications are adapted or tailored to reflect varying infrastructure, Globalisation of markets Standardisation and Adaptation According to Levitt (1983) and Ohmae (1989) standardisation refers to where firms operating at the global level attempt to standardize their products and communications to all markets within which they operate around the world. Proponents of global standardisation such as (Levitt 1983; Ohmae, 1989) argue that a corporation should operate as a single entity selling the same items everywhere in the same way. They believe the world is increasingly homogenised in its consumer requirements and that the force driving this process is technology, which has facilitated communication, information, capital, transport and travel. The rise of global media giants such as MTV, CNN etc lend weight to the notion that communications technology is the major negotiator of convergence of human preference in that technology facilitates the global spread of promotional messages resulting in homogenisation of consumer tastes across the world. Levitts (1983) notion of homogenisation of consumer taste refers to a worldwide desire for modern, low priced, world-standard and dependable products from the modern world. For example Levi Jeans paid $550,000 for one series of TV commercials to use around the globe for advertising and promot ion of its jeans (Jeannete et al., 1998). This trend would appear to make possible the application of uniform (standardisation) marketing mix strategies across global markets (Levitt, 1983: Ohmae, 1989). In addition, marketing program standardisation would allow for economies of scale and scope in production and marketing, cross-subsidisation (using financial results resources accumulated in one part of the world to respond to competitive challenges in another), easier control and coordination of marketing activities, transfer of marketing know-how, and a uniform brand image across borders (Douglas Craig, 1986; Levitt, 1983). It has also been noted that marketing program standardisation becomes particularly viable if firms can identity global market segments with common tastes and preferences such as teenagers, working women, and affluent people or a cluster of countries that share similar macro-environmental characteristics (Douglas Wind, 1987). Levitt (1983) distinguishes between the multinational corporation which he states operates in a number of countries and adjusts its products and marketing practices in each resulting in relatively high costs and the global corporation which operates as if the entire world were a single entity, the same things are sold in the same way everywhere. He further argues that this supposed converging preference structure makes it necessary for all corporations to standardise their product offerings and marketing activities in order to stay competitive. Levitt (1983) further states that the difference between the two corporations is that global corporation which in his view is the better one treats the world as composed of a few standardised markets rather than many customised markets. According to Levitt (1983) standardisation becomes necessary, a natural condition for the survival of the corporation. The following quotes strengthen his assertions: The commonality of preference leads inescapably to the standardisation of productsà ¢Ã¢â€š ¬Ã‚ ¦ (ibid.,p.55) Selling a line of products individually tailored to each nation is thoughtless..(ibid.,p.61) Companies that do not adapt to the new global realities will become victims of those that do..(ibid.,p.65) McDonalds, Coca-Cola, Nikes trainers, Levis jeans have all crossed global borders but there is evidence of tailoring of communications message, (Vignali, 2001). According to the same author, brand name, product characteristics, packaging and labelling are the easiest of the marketing mix to standardise. On the other hand, adaptation refers to the marketing strategy where the products and communications are adapted or tailored to reflect varying infrastructure, cultural and behavioural dimensions associated with different markets in the global arena (Britt, 1974; Buzzell, 1968; Douglas Wind, 1987). Proponents of adaptation, although acknowledging the potential benefits of a standardised marketing strategy point out its weakness of significantly undermining a firms foreign market position. This is because despite globalisation, national value systems and traditions persist. Furthermore product purchase and usage patterns are not identical across national borders because consumers respond differently to different advertising appeals (Keegan, 1969). (Czinkota and Ronnekan, 1995; Vrontis 2003) emphasises the various differences evident in international markets and urge multinational companies to adjust the marketing mix elements and marketing strategies. He further states that the advantage of specific marketing mix approach is that strategy is tailored to suit local market needs while flexibility and responsiveness are maximised and believes that marketing orientation is achieved at an optimal level. This in turn calls for changes to promotional campaigns, product features, price and distribution thereby adjusting wholly utilisation strategy without rendering the marketing mix ineffective (Zou Cavisgil, 2002). Consequently firms need to adjust their marketing programs to suit local needs and adequately respond to various environmental forces. Products such as McDonalds, Coca-Cola, Nikes trainers, Levis jeans have all crossed global borders but there is evidence of tailoring of communications message, (Vignali, 2001). Contingency Strategy: A number of scholars have proposed a contingency perspective for international marketing arguing that neither adaptation nor standardisation is feasible and that in reality neither of these polarised views is feasible or desirable and that in fact the two co-exist (Vrontis, 2003; Zou Cavusgil, 2002). Culture has been identified as a barrier in relation to the suitability of the product in particular local markets (Czinkota et al., 1995). This is echoed by Vrontis, (2003) who argues that the huge costs involved inhibit the use of any one strategy in an absolute manner but suggests that international marketers should have to search for the right balance between standardisation and adaptation in the order and extent of globalisation of the business and adapt the organisations response accordingly. The author called his new modelling approach the AdaptStand Process which he used in the Levi Jeans brand case study (Vrontis, 2003). Taylor (1991), supporting the view that firms should use both internationalisation and globalisation elements to create competitive advantage emphasises the notion that corporations should think global and act local coined Glocal by Ohmae (1989). Some of the companies that have successfully adapted their marketing mix to achieve glocalisation include McDonalds and Levi Jeans. McDonald for instance embraced and adopted the concept of think global, act local and has successfully adapted its marketing mix to a local environment in order to meet and the challenges posed socio-economic -cultural, political-legal, demographic (Vignali, 2001). Explaining further with the marketing mix and considering the case of product McDonald, while aiming at creating standard food items that taste the same across the whole world realises that standardisation brings cost savings. The company however acknowledges that the ability to adapt to an environment ensures success (Vignali, 2001). McDonald adapted its product because of religious laws and customs in some countries. For example in Israel the company avoided dairy products and beef in the case of Hindus in India and also pork in the case of Muslims. Calantone et.al.(2004) state that adaptation of a product is a core aspect of customising and to be successful in the market, the firm has to satisfy the customer wants and needs better than the competitors in that environment. MacDonald main course however remains the same across the world, that is burger/sandwich, fries and a drink. Quality control and standards are consistent throughout all McDonald outlets to ensure the same standard and quality starting from suppliers through to food preparation (Vignali, 20 01). In the case of Levi Jeans, females in Islamic countries for example are discouraged from wearing tight fitting jeans which is the favourite of their American counterparts (Czinkota et al,, 1995). It is therefore evident that fit design and style of jeans need to be adapted to meet requirements of the local buyers. Relating the contingency strategy to the marketing mix place, McDonalds expansion into international markets is based on ownership, franchises and joint ventures. Its strategy is open as many restaurants company owned and operated rather franchised or joint ventures to reduce competition. In 1998 McDonald had over 24500 restaurants in 116 countries showcasing its level of globalisation but also operationally showing a Glocal focus as it shares ideas, best practices and human resources across borders further enhancing its competitive advantage and strengthening its leadership position (McDonalds Corporation, 1998) In the case of price, while it is accepted that one of the benefits of standardisation is savings in cost McDonalds pricing strategy is focused on localisation rather than globalisation.It not only implements different pricing strategies for different countries but also attains its market objective to increase its market share by ensuring the right price for the right market (Vignali, 2001). The McDonalds pricing policy takes into account factors, firstly the demand and perception of price by the consumer in comparison to similar products from rivals and would then set its prices taking into account other food purveyors in each country. Secondly the McDonalds pricing strategy takes into account the stage in the life cycle of their product in each country before setting the price, For example, in the USA, the product is in maturity to decline stage and McDonalds price will be lower than the price set for Japan which is in the growth to maturity stage (Vignali, 2001). Adapting prices t his way allows McDonald to recover lost revenues in the USA while maximising profits in the Japanese market. McDonalds Corporation sponsors many sports nationally for example in basketball, racing and globally for example the Olympic Games and the World Cup. It employs standardisation for advertising its brand in many countries across the globe showcasing sports personalities but localising the advertising tactics by using top footballers from each country. The effect of this is that standardisation and consistency of the brand is achieved globally while localisation of advertising a particular top football personality makes the advertising campaign more effective and successful in capturing customers and market share away from competitors (Vignali, 2001) Levi Jeans faced competition from prevailing substitute products and therefore had to raise the quality of its jeans while adjusting its price to fight lower prices, counterfeits and substitute products in the local markets (Vrontis and Vronti, 2004) Advertising When it comes to people McDonalds policy on staffing issues is to blend US human resources practices with host country norms by first investigating and understanding the host countrys labour laws, and conditions of work including working times. The benefit of this is that blending of corporate and local cultures in the workforce and at the same time forcusing recruitment policy on the local community while promotion is from within globally. The objective is to have consistency in terms of people management and development and standardisation with a local focus on the labour and cultural norms in each country in order to achieve loyalty and also the best customer service (Vignali, 2001) If the process is considered, food preparation is the same the world over and must meet McDonalds strict standards and demands This includes suppliers and franchisees as well. For example kitchen layouts are identical globally and there are specific dimensions for fries, meat, Big Mac and buns (Vignali, 2001). Standardisation is also evident globally at the tills which display symbols of the food items instead of numerals or words to eliminate language translation barriers. Local adaptation is shown as the restaurants in different countries have slightly different meals. Physically McDonalds penetrated international markets through franchising but the layouts of these restaurants are almost identical in every country. from kitchens to staff uniforms, display signs, the slogans and the friendliness of the staff world-wide epitomize standardisation (Vignali, 2001). Local adaptation is apparent as different international restaurants adjust to suit local conditions for example in China, where interior walls are decorated with posters and slogans emphasising family values. CONCLUSION: The essay discussed globalisation and internationalisation with special reference to the strategy firms used to enter the international market. Two main strategies is identified. The first relates to whether firms should standardise their products and communications to all markets within which they operate around the world and the second is whether the products and communication should be adapted or tailored to reflect varying infrastructure, cultural and behavioural dimensions associated with different markets in the global arena. The standardisation-versus-adaptation debate for pursuing marketing strategy in international or global markets has received considerable attention for decades. It has been shown why supporters of standardisation such as Levitt (1983) feel that a corporation should operate as a single entity selling the same products everywhere in the same way. The argument is that that the world is increasingly becoming homogenised in its consumer tastes and requirements and that the force driving this process is technology, which has facilitated communication, information capital, transport and travel. The author also considered how the benefit of economies of scale and scope could lower costs to the advantage of the investor. However other scholars argument that the cost savings to be made from standardisation should not be the mauor consideration is very valid. According to the proponents of Adaptation,, the cultural, social and legal settings in some countries makes it impossible to compete successfully in all countries offering the same products and services (Vrontis, 2003). Adaptation is seen to override standardisation due to the importance attached to thge need to adapt to the peculiarities of the home country. However it has been clearly shown that, neither standardisation nor adaptation is the best solution. Rather standardisation and globalisation co-exist and do not operate in isolation. Therefore while corporations can standardise their brands globally, some aspects of their marketing mix must be adapted so that their products and services suit and satisfy the needs, wants and tastes of customers in different countries if they are to create a competitive advantage and increase market share in international markets. The McDonalds and Levi Jeans marketing mix show that these two corporations embraced the notion of glocalisation i.e. combining globalisation and internationalism in order to remain competitive, penetrate international markets, increase their market share. It is therefore not surprising that they have become leading brands internationally in their respective industries. .