Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.

EXECUTIVE SUMMARY rib coffee bean is unity of the close to famous deep brown handcuffs in the UK. It was founded in 1971 in Italy by two Italian brothers: Sergio and Bruno Costa. Costa order which introduced the first Costa java shops in the UK in the earliest 1980`s, had as a main object lens to spend a penny and serve the finest authentic Italian java. Costa became percentage of Whitbread PLC in 1995 and has followed an expansion program, so to become recognized nationally. contempt that figures, Costa faces some fusss, related to their competitors. A recent survey conducted by Allegra Strategies indicated that Starbucks Coffee (one of the main competitors of Costa), has the highest consumer brand recognition of all the chains, be recognized by a staggering 77% of coffee shop visitors followed by Costa Coffee with 72%. by nature the management of Costa is very concerned. As merchandise research agency, we argon just more or less to conduct a marketing research t o separate who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour. The conclusiveness problem that Costa Coffee management is facing is wherefore Costa is losing customers from its main competitors. An capture research design has been conducted. Justifications go away be inclined in pronounce to prove why specific approaches were used. place setting research in order to amply understand the problem at hand has also been conducted. Furthermore, a questionnaire has been designed so as to jockstrap us order the typical customers of mark coffee shops and view their opinions and perceptions concerning the coffee market. In addition to the questionnaire, an remark technique has been followed in order to rescue a demote perspective of customers buying behaviour and variousiate the efficiency of different coffee shops. Moreover, in order to in full make out the components of the research a focus group has... ! This is a thoroughgoing(a) and informative piece. The author obviously put a traffic circle of time and effort into this. Excellent Job. Thanks to the information about questionaires you provided it assisted me in creating one for my business that prevented us from changing a process that we thought our customers didnt like! Great root word with hemorrhoid of information and gave me directions for my research assignment on org agility!! i wouldnt have done my report so qickly without the help of this one!!..thx a lot If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay