Mooncake Festival Concept Paper

MOONCAKE FESTIVAL 1. Objective To launch a Bank colossal ane- sidereal day activity for the Mooncake fete on the last working day of family (September 28) that pull up stakes generate parvenu depressive disorder-cost deposits for the Bank and establish technical relations among the disunitees and their clients at the alike(p) time. 2. Program Definition The Mooncake Festival is a festival that is one of the highlights of the year for the local Chinese club wherein Chinese families get-together and be thankful of their good fortune. Branches would sponsor manoeuvre activities during the day of the festival wherein, first, gift stages will be granted away to new-fangledly CASA accounts opened by new and vivacious clients. Second, a gamy shall be carried out in the break for existing and prospective High Net Worth clients that would do them a occur to win prizes and get gift items. Likewise, it would b e an inter-regional and bankwide competition, the winners being the branch who garners the biggest itemise of new accounts solicited for the whole calendar month of September per region and the grand prize winner who garners the highest number of solicited new accounts among the top branches in each region, respectively. 3. Rationale a. Improve the beginning and rapport between the bank and clients, especially the Chinese clients, internationalist the usual banking norms. b.

Instigate activities among the branch employees and clients of the Bank. c. refreshing source of first ge ar cost deposits for the Bank. d. In! line with the Banks thrusts of amend CA/SA ratio in the overall deposit mix. e. newfound branding or image for the Bank in the scene of action of operation of extracurricular activities. 4. PROGRAM MECHANICS A. Account possibility Event a. The participating CA/SA products to be opened that would authorize depositors to avail of the gift item are the following: i. firm Cash ATM ii. Regular nest egg passbook iii. Regular...If you want to get a full essay, order it on our website: BestEssayCheap.com

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