New Communications Technology

AbstractConvergence has allowed using aged(prenominal) media in new ways and touched substance abuser interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications imputable to point of intersection and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertizing in traditional mediaDetails of Kungfubear cat WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu bear cat : Convergence and InteractivityConvergence means coming unitedly , merging or meeting . Advancement in technology has allowed bringing in concert divers(prenominal) media to a single plat homunculus thus providing more than functionality and form to t he consumers (Convergence , 2004Interactivity is the degree to which users toilette make choices within an surround (Web3D Part5 : burnish , 2006 . Interactivity has always existed to a degree in bingle form or some former(a) as yet with the network and wage increase in media users acquit more choice and flexibility and they give the sack also modify content to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using venerable media in new ways and affected user interactivityTraditionally movies beat been advertised through billboards , pamphlets posters , ads on radio , television and in newss and also short dawdlers at cinemas prior to the start of some separate movie . These advertising methods oblige been costly , as other than the production cost they also involve high get away costs . These methods also provided little or no interactivity for the consumers . Popularity of the cyberspace , a nd remarkably lesser production and broadcas! ting costs have resulted in internet advertising becoming necessary for sparing survival in the competitive world of movie spreading . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with meshwork advertising continuing with double digit growthKungfupanda .

com is an example of a website which has converged , brought unitedly , images , text , audio and video from the traditional mediums of movie advertisement to a single platform , the Internet , providing consumers with enhanced levels of functionality , service and interactivityOn visiting the KungfuPanda website the user is presented with an introduc tory screen which states the release engagement of the movie in US and also has a social function to the worldwide movie release dates . If the user is interested in viewing the webpage in another language , there is a choice of 8 diverse languages . The user can wholly select the country s flag and a new KungfuPanda window opens in that language . With traditional medium the movie distribution company would be required to produce advertising bodied separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to translate a webpage in different languagesIf the user is only interested in viewing the jab for the movie they can click on the link , only , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and disposed its customers flexibility...If you want to get a full essay, order it on our website: BestEssayCheap.com
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