Executive Summary The REVA electric railway auto is an innovative creation that has been introduced in the Indian merchandise because of the rising fuel legal injury in the country. The mentation behind its conception is to provide a car that is eco-friendly and a small car that would be fit for evolution problems in traffic. The company introduced its cars not only to range the Indian market but also cater to the growing demand for such(prenominal) cars in the international market. In establish to picture the engagement of the company and its position, a series of analysis is carried place deal Porters Five Forces and SWOT as well as the esteem Chain under the McKinsey Business System. Following this analysis, it behind be seen that REVA is well placed to perform in a near(a) way in the EV market. Even though there various challenges that the company could face, it can be overcome by adopting various strategies. The companys key strength is that it provides a high utilize science car, in fact way ahead of others in legal injury of technology. And the added point is that this high tech car is made achievable at a lower court. The cost comp ard to other manufacturers in the same industry is three to 4 times lower.
The displume down factor for the company is that it doesnt digest a roomy range of cars like 4-door cars or big models. It should be celebrated that in the future the range of cars offered should be broadened so as that it satisfies various kinds of customers. Despite all this, REVA cars are making mind into many countries and in the future it would device out to be one of the ma jor players in the eco-friendly car industry! . 1.0 Introduction In this assignment, the company interpreted into study is... If you pauperism to get a full essay, order it on our website:
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